Likes me; Likes me not
When did we digress to being 13 year olds concerned with how many “likes” we have gotten? What does that “like” really mean? What you should really be asking is: Did I share relevant information...
View ArticleLet’s Eat Grandma!
The comma—how something so simple can change a sentence so much. As in… Let’s eat, grandma! The breakneck pace of electronic communication stands to pick away at modern language as we know it. LOLs,...
View ArticleBlog, schmog. What does this have to do with business marketing anyway?
I know, I know, you hear the word blog and you think, ‘what in the world does this have to do with business marketing? Isn’t a blog simply a place to express your own personal viewpoints and opinions...
View ArticleBelieving the Hype about Big Data
We’ll be honest. We were a bit skeptical about marketing automation when we first heard about it. Is this really a trend that will be helpful for B2B marketing strategies? But knowing we are typically...
View ArticleToday’s code word: Nimble—but what about tomorrow?
We keep hearing it. Nimble, agile, responsive…it’s all the rage among marketing folks today. From big companies to small, from email templates to lead automation, marketers are realizing that, in order...
View ArticleCreate a Compelling Webinar by Following the 3 Ps….
We all know what a webinar is…but, do we all know how to prepare and present a compelling webinar? The truth is, many of us, at one time or another, have suffered through a poorly planned and even...
View ArticleThe Personal Aspect of Collaboration
Email, cell phones and web-based platforms have made global collaboration as common as using an ATM. It has definitely redefined our models of business efficiency and what can be accomplished in a day,...
View ArticleA/B Testing – Algebra and Statistics in Marketing Communications
Someone recently asked me about A/B testing and how it relates to marketing and business. I had to do a little bit of research as I wanted to make sure I could explain it. As I started to read up on...
View ArticlePut your money where your mouth is*
Knowing how far your claims may reach In doing some research for a client about the role of safety in manufacturing environments, we came across a very interesting piece of news…a major manufacturing...
View ArticleHow Well Do You Know Your Brand? 4 quick tips to give you a baseline
So many companies focus on identifying their brands by sitting around their own conference room discussing what they think their customers value about their brand. Few step outside the office to truly...
View ArticleHitting the Bullseye: a new era of direct email
Marketing automation has breathed new life into email marketing. That which was once destined for junk folders and blacklists is becoming useful again by not merely spamming the reader with...
View ArticleExpanding Your Marcom Horizons: When to pass and when to tag along
[a quick checklist for adopting new marcom tactics] The B2B marcom world has had an interesting last decade trying to navigate its way through the latest digital marketing trends (and we don’t just...
View ArticleHow to Create a Content Marketing Plan and Be Successful
Part 1 of 4: What to do the first 3 weeks to prepare Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline. It is not a strategy that works...
View ArticleContent Marketing Plan- Part 2
Part 2 of 4: Getting things in order Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will...
View Article9 Quick Tips to Get Your Blog Up and Running
If you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers...
View ArticleSteps to a Successful Content Marketing Plan- Part 3
Part 3 of 4: final content prep By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your...
View ArticleCreating a Content Marketing Plan- Part 4
Part 4 of 4: The final steps According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So...
View ArticleThe Great Gate Debate: When to use gated content
Oftentimes we are asked by clients our feelings on gated content – You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their...
View ArticleCovering an Event Live on Social Media
How live tweeting and Facebook posts increased our reach by over 100,000% [a case study] Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media...
View ArticleGated Content Strategy– Enhancing User Experience
Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too. So…you’ve decided to begin using a marketing automation platform to help you gather leads with...
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