Expanding Your Marcom Horizons: When to pass and when to tag along
[a quick checklist for adopting new marcom tactics] The B2B marcom world has had an interesting last decade trying to navigate its way through the latest digital marketing trends (and we don’t just...
View ArticleHow to Create a Content Marketing Plan and Be Successful
Part 1 of 4: What to do the first 3 weeks to prepare Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline. It is not a strategy that works...
View ArticleContent Marketing Plan- Part 2
Part 2 of 4: Getting things in order Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will...
View Article9 Quick Tips to Get Your Blog Up and Running
If you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers...
View ArticleSteps to a Successful Content Marketing Plan- Part 3
Part 3 of 4: final content prep By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your...
View ArticleCreating a Content Marketing Plan- Part 4
Part 4 of 4: The final steps According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So...
View ArticleThe Great Gate Debate: When to use gated content
Oftentimes we are asked by clients our feelings on gated content – You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their...
View ArticleCovering an Event Live on Social Media
How live tweeting and Facebook posts increased our reach by over 100,000% [a case study] Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media...
View ArticleGated Content Strategy– Enhancing User Experience
Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too. So…you’ve decided to begin using a marketing automation platform to help you gather leads with...
View ArticleVanquishing the Scariest Mistakes in B2B Marketing
Avoid these typical marcom missteps for better results Unfortunately, we’ve seen it before in marketing programs. Great concepts, great creative, great intentions…marginally acceptable...
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