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Expanding Your Marcom Horizons: When to pass and when to tag along

[a quick checklist for adopting new marcom tactics] The B2B marcom world has had an interesting last decade trying to navigate its way through the latest digital marketing trends (and we don’t just...

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How to Create a Content Marketing Plan and Be Successful

Part 1 of 4: What to do the first 3 weeks to prepare Let us start out by saying that content marketing is a long-term strategy that takes commitment and discipline.  It is not a strategy that works...

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Content Marketing Plan- Part 2

Part 2 of 4: Getting things in order Last time we discussed getting your content marketing campaign off the ground. We gave you the tools on how to get your strategy in motion. In this round, we will...

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9 Quick Tips to Get Your Blog Up and Running

If you’re feeling overwhelmed about the prospect of starting (and keeping up with!) a blog, here are nine things that can help ease the burden and allow you to create a valuable resource you customers...

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Steps to a Successful Content Marketing Plan- Part 3

Part 3 of 4: final content prep By the end of these 3 weeks, you’ll be nearly ready to tackle content marketing like a pro. The last segment reviewed how to audit your current content, document your...

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Creating a Content Marketing Plan- Part 4

Part 4 of 4: The final steps According to the 2017 report from the Content Marketing Institute, more B2B companies are becoming more successful with content marketing. But it all starts with a plan! So...

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The Great Gate Debate: When to use gated content

Oftentimes we are asked by clients our feelings on gated content –  You know, the information that cannot be accessed until a form is filled out with the user’s personal information, usually their...

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Covering an Event Live on Social Media

How live tweeting and Facebook posts increased our reach by over 100,000% [a case study] Let’s be real here- The Simon Group is a small agency in a niche market. We don’t have the social media...

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Gated Content Strategy– Enhancing User Experience

Part 2 of the Great Gate Debate: Value isn’t just in the content, its in how you treat the reader, too. So…you’ve decided to begin using a marketing automation platform to help you gather leads with...

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Vanquishing the Scariest Mistakes in B2B Marketing

Avoid these typical marcom missteps for better results   Unfortunately, we’ve seen it before in marketing programs.  Great concepts, great creative, great intentions…marginally acceptable...

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